Search Engine Optimization (SEO) is a process to improve your website and website content to boost the visibility in Search Engine Results Pages (SERP) like on Google or Microsoft Bing and many more that users are using to perform online searches.
Users keep exploring the internet to search for the stuff they are interested in to either know more or purchase and it will be a great option for you to reach such potential customers via online search results and drive them to your business website, blog, or website portal and offer them what you have to build beautifully.
What is Search Engine Optimization?
Search Engine Optimization involves many ways to optimize your website and the content you have created to let the search engine go through and pick your website as a top result when any user looking for something that you offer as a product or a service. Once the user clicks on your website link as a search result we drive him to your website and he turns out to be your business leads. The more users we can drive to your website and more positive business leads we generate.
Why SEO?
Billions of search operations are performed on search engines every day and need not to say it could be the best source to drive traffic to the websites.
You need to be on top of these search queries processed by search engines like Google or Microsoft Bing. The top you you will be placed on results higher the chances users will click on your links – this is what is called organic traffic.
This is where SEO will help you to boost the website’s performance and ranking.
What content can be optimized for SEO?
SEO involves website content optimization for better positioning, appearance, and usefulness to the end user as well as for the search engine algorithms.
Your website contents to be considered for optimization are articles, web pages, images, video content, and other assets you have on your website but not limited to.
It is very important to optimize these assets as search algorithms need to crawl your content to gather the technical data they use to index your website and this indexing is used to put you on the top of search results.
How fast we can get results?
Search engines offer 2 kinds of search results Paid results i.e. Ads and Organic results.
Paid results are placed on top followed by organic search results. Paid ads are usually ignored by the majority of users. Organic listing is not easy to achieve in a short time as it takes time to index your content properly by search engine algorithms. It’s a constant process and sometimes needs time to time attention with proper keyword research and white hat SEO techniques.
if you target to achieve good organic traffic with low or no budget you need to invest – time. A quick result can be obtained by paid service. If you need to know which one is the best way to achieve top ranking – let’s connect to discuss.
How and Where to start?
SEO is a very technical process and it needs proper research, planning, and expertise.
To begin with SEO for your website – we need to conduct an in-depth website audit. This audit will help to find the gaps and issues on the website. These gaps need to be filled with proper research and planning to create new content, optimize a website and current content, or re-structure the website completely.
