Your professionally built website is the face of your healthcare/medical business and it needs the same serious attention as your physical business needs.
Why You Need A Healthcare Website
When people are searching for medical advice online they look for your authority, trustworthiness, and good credentials with authoritative content – if your website missing these essential components details, you will lose the customer. A professionally created website will engage a user with your informative content & even attract them to get connected with you to earn you a potential customer.
There are essential building blocks you must consider when you build your healthcare business website for professional use.
Why You Should Rethink To Redesign Your Website
Do you know Google’s total traffic is about 5% related to healthcare queries & advice? That means people are seeking good medical advice, and services online which should be a single enough reason why to build or re-design your website to acquire these potential customers online.
The people interested in a reputed and authoritative website, your credentials must be communicable to potential customers effectively. The healthcare field is innovative and changing every day so you need to keep your healthcare website up on the latest updates UDS offers a helping hand to you – so you can focus on your business UDS focuses on your digital growth.
Consider re-design website if you –
(1) Is Your Website Device Responsive?
Overall 50% of Google’s search traffic is generated from mobile devices. If your website is not responsive it will fail to load on low-latency or small-screen devices like smartphones, tablets, and similar internet-enabled devices.
A poor website experience increases a bounce rate and your user will move to your competitor’s website. The poorly designed website will not be crawled by Google Algorithm and SEO will be not effective – which effectively downgrades your SERP (Search Engine Result Page) rankings.
- Slow loading contents
- Misfit contents on different configuration devices
- Lagging image loading
(2) Friendly Though Effective Navigation
About 80% of users will leave your website if they do not see a clear navigation path to the content that they are looking for. A confusing, easy-to-find information and complex site structure (does not matter if it’s very informative) will not be liked by users and even by search engines – as they find it difficult to navigate.
(3) Do You Have SEO Friendly Contents?
No matter how beautifully you designed a website if Google or any other search engines do not read & understand (crawl for indexing) you will never gain a top rank on search results.
Search Engine Optimization is a guideline for content development by search engines – which helps search algorithms to read and understand your website data, and content that you need a professional expert.
SEO is not a one-time thing it’s a continuous process. You may achieve a top rank but to maintain that you need a proper SEO strategy, keyword research, and a plan to execute in a timely way.
(4) Are You Credible?
Your professional website must provide a one-stop place for questions your visitors looking for. If your visitor finds most of (which user prefers all) answers on your website they earn trust and find your worth.
You should always present them with informative content in the form of blogs, case studies, and success stories of your patient’s testimonials.
(5) Are You Missing Social Integrations?
Everyone uses social media so your business needs to.
These are only a few red flags (out of many more) that you should consider to re-design or develop a user-friendly, SEO-enabled website for your professional healthcare business – to grow your business organically with the help of digital trends.
